There are some 67 million MAUs (monthly active users) on Twitter in the US.Tweets that were promoted with video saved an incredible 50% on cost per engagement.Video tweets on Twitter have 10 times more engagement than regular tweets.Tweets with images generate 150% more retweets.Twitter boasts 1.3 billion accounts, of which 391 million have no followers.What users want from video: 51% breaking news, 49% information, 48% viral content, 40% entertainment, and 37% celebrity.93% of all video shared on Twitter are viewed on mobile devices.In-stream video advertisements increased the desire to purchase by 6%.Reasons for watching Twitter video: 30% news, 30% entertainment, 30% social, 28% new and interesting things, 24% viral activity.8/10 of active users access Twitter via their mobile devices.To put it simply, these Twitter statistics should explain it: Over the past decade, video content overtook all other forms of content in terms of accessibility, enjoyability, and engagement, with experts predicting that this is not just a trend, but rather, a complete shift towards video as the primary source of content for internet users. Whether you’re working from a personal Twitter account, or you’re handling a brand’s social media presence, one thing is undeniable: video content gets more likes, more views, more retweets, and of course, more engagement.
